Adidas / Whittier CA / Pioneer Stadium / 2016

Sound mind sound body

Parallel collaborated with Kamp Grizzly to create a custom spatial soundtrack for an Adidas event at "Sound Mind Sound Body", an athletic football academy in suburban LA. Using 16 distinct channels of audio and a variety of speakers, Parallel’s sonic design was integrated into three unique acoustic zones. Attendees entered the space through a darkened corridor that sonically captured an abstracted interior space, before traversing into a collage of urban sounds and finally landing in the final zone that featured an integrated hip-hop track. All of the sounds were constructed to create a continuous soundscape that expressed the gritty urban aesthetic of Adidas' newest shoe, the AlphaBOUNCE.