Audio breathes life into a massive sculpture.
The Beacon was a three story sculpture suspended in the atrium of Nike's newest NYC Flagship. 40 speakers, 29 screens and 70 programmable lights were positioned across the form to create a multimedia spectacle. Parallel worked alongside the Nike design team with a host of other vendors to create a unified multimedia experience.
Speakers were positioned to play audio across three floors of retail space, amplifying different experiences as you moved around the sculpture. Themes of transmission and data quantification combined with the sounds of sport, NYC, and a variety of featured athlete voices to create a remarkable storytelling platform. Parallel’s custom software and sound design came together, allowing different sounds to move across the form. The overall effect was an immersive spatial audio experience that brought the consumer journey to a whole new level.