Nike / Chicago, IL / Pop-Up Experience / 2018

sound heightens experiences

Working in collaboration with satis&fy and Nike, Parallel created a custom soundtrack that helped tell the story of Nike’s latest shoe, the Epic React. A series of interactive experiences unfolded as participants moved through the pop-up space, including an LED floor, a multi-person treadmill with animations, a hall of feathers, and more. Parallel distributed multi-channel audio throughout the space creating distinct soundtracks for each unique experience. Special attention was paid to the lightweight nature of the shoe as cartoonish bounces, boings, swells and 8-bit synths moved participants along. The result was a carefully crafted spatial sound experience that intentionally amplified the thematic concepts of the visual design.