Nike House of Innovation
Innovating retail audio in a NYC Flagship.
Parallel has created numerous environmental soundtracks for a variety of campaigns at Nike’s Midtown NYC Flagship. The entire first floor of the store acts as an immersive exhibition space that cycles in completely new experiences multiple times a year. Audio is created specifically to match the overall content and feel of each campaign. Sound is played throughout the first floor, often with multiple channels of audio spatializing across the floor plan through a variety of speaker setups. The recap videos below capture the way in which sound amplifies the experience of the space.